Women, Rails, and Telegraph: Information Spillovers and Collective Action, with Camilo Garcia-Jimeno and Angel Iglesias Diaz (R&R, American Economic Review)

Petrova, M., Sen, A., Yildirim, P.  “Social Media and Political Donations: New Technology and Incumbency Advantage in the United States,”  (R&R, Management Science)

*Mention by Knowledge@Wharton 

Garcia- Jimeno, C., Yildirim, P.  “Matching Pennies in the Campaign Trail: How does the Media shape Politicians’ Behavior? (R&R, Marketing Science)

Yildirim, P. , Liu, Z, Zhang, J. “Conspicuous Consumption on the Long Tail: How can luxury brands benefit from counterfeits?”

Yildirim, P., Wei, Y.,  Van den Bulte, C, Lu, T. “Optimal Network Design for Inducing Effort” (Under Review)

Sen, A., Yildirim P. “Clicks and Editorial Decisions: How does popularity shape online news coverage?”   (R&R, Journal of Marketing Research)

* Winner, Best Junior Paper Award, Royal Economic Society Meeting, Mack Institute for Innovation Management & Zicklin Center Grant

Dogan, M. , Yildirim, P.   “Men vs. Machine: When is Automation Inferior to Human Labor?”  (Under Review)

Xienan Cheng,  Yildirim, P. , Cohen, D. Mittal, V.  “Misrepresentation of Credence Goods and Channel Design,” (Resubmission requested,  Journal of Marketing Research)


Halaburda H., Piskorski, M., Yildirim, P.  Competing by Restricting Choice: The Case of Search Platforms, (2018)
Management Science, 64(8), 3574–3594.

*Mention by Knowledge@Wharton 

Jiang, Y. & Liu, Y. , Shang, J. & Yildirim, P. & Zhang, Q., Optimizing online recurring promotions for dual-channel retailers: Segmented markets with multiple objectives, (2018)  European Journal of Operational Research,  267(2),  612-627.

Wei, Y.,  Yildirim, P., Van den Bulte, C. Dellarocas, C. Credit Scoring with Social Network Data, (2016), Marketing Science, 35(2), 234-258

Social Impact Initiative & White Center for Financial Research Grant, Mention by Knowledge@Wharton, Yahoo Finance, Toronto Star

Zhang, G., Shang, J., Yildirim, P. Optimal Pricing for Group Buying with Network Effects, (2016)  Int. Journal of Management Science, 63 (September), 69-82.

Groening, C., Yildirim, P.,  Mittal, V., Tadikamalla, P. Hedging Customer Risk, (2014) Customer Needs and Solutions, 1(2), 105-116.

Yildirim, P., Gal-Or, E. Geylani, T.  User-Generated Content and Bias in News Media (2013) Management Science , 59 (12), 2655 – 2666.

*Mention by  Knowledge@Wharton

The Impact of Advertising on Media Bias Gal-Or, E., Geylani, T., Yildirim, P.   (2012) Journal of Marketing Research, XLIX, 92 – 99.

*Mention by Knowledge@Wharton

Distribution Network Redesign for Marketing Competitiveness, Shang, J., Yildirim, P., Mittal, V., Tadikamalla, P. (2009) Journal of Marketing, 73 (2), 146-163.

Yildirim, P. , Yang. G.   “Informal Lending and Social Networks”


Hofstetter, R, Yildirim, P., Zhang, J.  “Rewarding the Few or the Many? An Investigation of the Impact of Rewards in Crowdsourcing Contests,” (Resubmission requested,  Journal of Marketing Research)


Spatial Mismatch in Labor Market and Automation, with Hanming Fang

Information, Donations, and Intergenerational Mobility, with Ricardo Perez-Truglia, Maria Petrova, and Andrei Simonov

Designing Networks for Collective Good,  with Joy Lu, Max Wei, and Szu-Chi Huang

Strategic Choice of Advertising Tone and Brand Competition, with Gorkem Bostanci and Kinshuk Jerath

How Automation Changes Decision Makers, with Mustafa Dogan and Alex Jacquillat

Information Sharing to Deter Entry: The Case of Open Patents, with Xienan Cheng

Automation and Trump, with Maria Petrova