** Women, Rails, and Telegraph: Information Spillovers and Collective Action, with Camilo Garcia-Jimeno and Angel Iglesias Diaz (R&R, American Economic Review)
“Optimal Network Design for Inducing Effort” with Christophe Van den Bulte, Yanhao Wei, Joy Lu, Quantitative Marketing & Economics (2020)
Distribution Network Redesign for Marketing Competitiveness, Shang, J., Yildirim, P., Mittal, V., Tadikamalla, P. (2009) Journal of Marketing, 73 (2), 146-163.
Media Economics & Impact of New Technology
** “Social Media and Political Donations: New Technology and Incumbency Advantage in the United States,” with Maria Petrova and Ananya Sen, forthcoming, Management Science
Mention by Knowledge@Wharton
** “Matching Pennies in the Campaign Trail: How does the Media shape Politicians’ Behavior? with Camilo Garcia-Jimeno, R&R, Marketing Science
** “Clicks and Editorial Decisions: How does popularity shape online news coverage?” with Ananya Sen Winner, Best Junior Paper Award, Royal Economic Society Meeting, Mack Institute for Innovation Management & Zicklin Center Grant
** “Strategic Automation and Decision Making” with Mustafa Dogan and Alex Jacquillat
“Men vs. Machine: When is Automation Inferior to Human Labor?” with Mustafa Dogan
“Customer Preferences and Firm Technology Choice,” with Yi Lu, John Zhang
**Impact of Automation on Career Value and Support for Populist Politicians, with Maria Petrova, Bledi Taska, Gregor Schubert
Online Platform Strategy
Competing by Restricting Choice: The Case of Search Platforms (2018) Halaburda H., Piskorski, M., Yildirim, P., Management Science, 64(8), 3574–3594.
Coverage by Knowledge@Wharton
** Comparative Advertising and Product Positioning, with Gorkem Bostanci and Kinshuk Jerath
Information Economics & Signaling
** “A Theory of Minimalist Luxury” with Jessie Liu, John Zhang
** “Conspicuous Consumption on the Long Tail: How can luxury brands benefit from counterfeits?” with John Zhang and Jessie Liu
** Are Political and Charitable Giving Substitutes? Evidence from the United States, with Ricardo Perez-Truglia, Maria Petrova, and Andrei Simonov
** Optimizing online recurring promotions for dual-channel retailers: Segmented markets with multiple objectives (2018) Jiang, Y. & Liu, Y. , Shang, J. & Yildirim, P. & Zhang, Q., European Journal of Operational Research, 267(2), 612-627.
** Optimal Pricing for Group Buying with Network Effects (2016) Zhang, G., Shang, J., Yildirim, P., Int. J. of Management Science , 63 (September), 69-82.
“Politics, Persuasion and Choice” with
David Godes, Dina Mayzlin, Doug Chung, Chris Hydock, Richard Kotchmar, Claire Lim, Sarah Moshary, Neeru Paharia, Nils Wernerfelt, and Lingling Zhang
GDPR and Consumer Search, with Yu Zhao
Designing Networks for Collective Good, with Joy Lu, Max Wei, and Szu-Chi Huang
Yildirim, P. , Yang. G. “Informal Lending and Social Networks”
“Rewarding the Few or the Many? An Investigation of the Impact of Rewards in Crowdsourcing Contests” Hofstetter, R, Yildirim, P., Zhang, J.
“Misrepresentation of Credence Goods and Channel Design,” with Xienan Cheng, Dinah Vernik-cohen, Vikas Mittal
**: Authors in alphabetical order