Papers on SSRN, Google Scholar


“Optimal Network Design for Inducing Effort” with Christophe Van den Bulte, Yanhao Wei, Joy Lu, Conditionally accepted, Quantitative Marketing & Economics

Competing by Restricting Choice: The Case of Search Platforms (2018) Halaburda H., Piskorski, M., Yildirim, P.,   Management Science, 64(8), 3574–3594.

Mention by Knowledge@Wharton 

** Optimizing online recurring promotions for dual-channel retailers: Segmented markets with multiple objectives (2018)  Jiang, Y. & Liu, Y. , Shang, J. & Yildirim, P. & Zhang, Q., European Journal of Operational Research,  267(2),  612-627.

Credit Scoring with Social Network Data  (2016) Wei, Y.,  Yildirim, P., Van den Bulte, C. Dellarocas, C. , Marketing Science, 35(2), 234-258

 Social Impact Initiative & White Center for Financial Research Grant, Mention by Knowledge@Wharton, Yahoo Finance, Toronto Star

User-Generated Content and Bias in News Media(2013) Yildirim, P., Gal-Or, E. Geylani, T.  Management Science , 59 (12), 2655 – 2666.

Mention by  Knowledge@Wharton

** The Impact of Advertising on Media Bias (2012) Gal-Or, E., Geylani, T., Yildirim, P., Journal of Marketing Research, XLIX, 92 – 99.

Mention by Knowledge@Wharton

Distribution Network Redesign for Marketing Competitiveness, Shang, J., Yildirim, P., Mittal, V., Tadikamalla, P. (2009) Journal of Marketing, 73 (2), 146-163.

** Optimal Pricing for Group Buying with Network Effects (2016)  Zhang, G., Shang, J., Yildirim, P., Int. J. of Management Science , 63 (September), 69-82.

Hedging Customer Risk, (2014) Groening, C., Yildirim, P.,  Mittal, V., Tadikamalla, P., Customer Needs and Solutions, 1(2), 105-116.




** Women, Rails, and Telegraph: Information Spillovers and Collective Action, with Camilo Garcia-Jimeno and Angel Iglesias Diaz (R&R, American Economic Review)

** “Social Media and Political Donations: New Technology and Incumbency Advantage in the United States,” with Maria Petrova and Ananya Sen (R&R, Management Science)

Mention by Knowledge@Wharton 

** “Could less be more in signaling wealth?”  with Jessie Liu, John Zhang (R&R, Journal of Marketing Research)

** “Matching Pennies in the Campaign Trail: How does the Media shape Politicians’ Behavior? with Camilo Garcia-Jimeno (R&R, Marketing Science)

** “Clicks and Editorial Decisions: How does popularity shape online news coverage?”  with Ananya Sen (R&R, Journal of Marketing Research)

* Winner, Best Junior Paper Award, Royal Economic Society Meeting, Mack Institute for Innovation Management & Zicklin Center Grant

“Misrepresentation of Credence Goods and Channel Design,”  with Xienan Cheng,  Dinah Vernik-cohen, Vikas Mittal

“Men vs. Machine: When is Automation Inferior to Human Labor?”  with Mustafa Dogan

** “Conspicuous Consumption on the Long Tail: How can luxury brands benefit from counterfeits?” with John Zhang and Jessie Liu

** “Strategic Automation and Decision Making”
 with Mustafa Dogan and Alex Jacquillat

  “Politics, Persuasion and Choice”  with David Godes, Dina Mayzlin, Odilon Camara, Doug Chung, Chris Hydock, Richard Kotchmar, Claire Lim, Sarah Moshary, Neeru Paharia, Nils Wernerfelt, Ali Yurukoglu and Lingling Zhang



** Are Political and Charitable Giving Substitutes? Evidence from the United States, with Ricardo Perez-Truglia, Maria Petrova, and Andrei Simonov

** Comparative Advertising and Product Positioning, with Gorkem Bostanci and Kinshuk Jerath

**Automation and Polarization, with Maria Petrova, Bledi Taska, Gregor Schubert

GDPR and Consumer Search, with Katja Seim, Jessie Liu, Yu Zhao

Spatial Mismatch in Labor Market and Automation, with Hanming Fang

Designing Networks for Collective Good,  with Joy Lu, Max Wei, and Szu-Chi Huang

Resistance for AI and Price Discrimination,”   with Yi Lu, John Zhang

Fact Checking and Fake News, with Yu Zhao

Information and Labor Markets


** “Social media, political donations and incumbency advantage in the US”  with Maria Petrova, Ananya Sen Voxeu.org


Yildirim, P. , Yang. G.   “Informal Lending and Social Networks”

Hofstetter, R, Yildirim, P., Zhang, J.  “Rewarding the Few or the Many? An Investigation of the Impact of Rewards in Crowdsourcing Contests” (Resubmission Requested, Journal of Marketing Research)

    **: Authors in alphabetical order