Papers on SSRN

Google Scholar



Competing by Restricting Choice: The Case of Search Platforms (2018) Halaburda H., Piskorski, M., Yildirim, P.,   Management Science, 64(8), 3574–3594.

*Mention by Knowledge@Wharton 

Optimizing online recurring promotions for dual-channel retailers: Segmented markets with multiple objectives (2018)  Jiang, Y. & Liu, Y. , Shang, J. & Yildirim, P. & Zhang, Q., European Journal of Operational Research,  267(2),  612-627.

Credit Scoring with Social Network Data  (2016) Wei, Y.,  Yildirim, P., Van den Bulte, C. Dellarocas, C. , Marketing Science, 35(2), 234-258

Social Impact Initiative & White Center for Financial Research Grant, Mention by Knowledge@Wharton, Yahoo Finance, Toronto Star

User-Generated Content and Bias in News Media
(2013) Yildirim, P., Gal-Or, E. Geylani, T.  Management Science , 59 (12), 2655 – 2666.

*Mention by  Knowledge@Wharton

The Impact of Advertising on Media Bias (2012) Gal-Or, E., Geylani, T., Yildirim, P., Journal of Marketing Research, XLIX, 92 – 99.

*Mention by Knowledge@Wharton

Distribution Network Redesign for Marketing Competitiveness, Shang, J., Yildirim, P., Mittal, V., Tadikamalla, P. (2009) Journal of Marketing, 73 (2), 146-163.

Optimal Pricing for Group Buying with Network Effects (2016)  Zhang, G., Shang, J., Yildirim, P., Omega, 63 (September), 69-82.

Hedging Customer Risk, (2014) Groening, C., Yildirim, P.,  Mittal, V., Tadikamalla, P., Customer Needs and Solutions, 1(2), 105-116.




Women, Rails, and Telegraph: Information Spillovers and Collective Action, with Camilo Garcia-Jimeno and Angel Iglesias Diaz (R&R, American Economic Review)

“Social Media and Political Donations: New Technology and Incumbency Advantage in the United States,” with Maria Petrova and Ananya Sen (R&R, Management Science)

*Mention by Knowledge@Wharton 

“Matching Pennies in the Campaign Trail: How does the Media shape Politicians’ Behavior? with Camilo Garcia-Jimeno (R&R, Marketing Science)

“Clicks and Editorial Decisions: How does popularity shape online news coverage?”  with Ananya Sen (R&R, Journal of Marketing Research)

* Winner, Best Junior Paper Award, Royal Economic Society Meeting, Mack Institute for Innovation Management & Zicklin Center Grant

“Misrepresentation of Credence Goods and Channel Design,”  with Xienan Cheng,  Dinah Vernik-cohen, Vikas Mittal (Resubmission requested,  Journal of Marketing Research)

“Men vs. Machine: When is Automation Inferior to Human Labor?”  with Mustafa Dogan (Under Review)

“Conspicuous Consumption on the Long Tail: How can luxury brands benefit from counterfeits?” with John Zhang and Jessie Liu

“Optimal Network Design for Inducing Effort” with Christophe Van den Bulte, Yanhao Wei, Joy Lu (Under Review)

Hofstetter, R, Yildirim, P., Zhang, J.  “Rewarding the Few or the Many? An Investigation of the Impact of Rewards in Crowdsourcing Contests,” (Resubmission requested,  Journal of Marketing Research)



“Could less be more in signaling wealth?”  with Jessie Liu, John Zhang

“Strategic Automation and Decision Making”  with Mustafa Dogan and Alex Jacquillat
Spatial Mismatch in Labor Market and Automation, with Hanming Fang

Information, Donations, and Intergenerational Mobility, with Ricardo Perez-Truglia, Maria Petrova, and Andrei Simonov

Designing Networks for Collective Good,  with Joy Lu, Max Wei, and Szu-Chi Huang

Strategic Choice of Advertising Tone and Brand Competition, with Gorkem Bostanci and Kinshuk Jerath

Information Sharing to Deter Entry: The Case of Open Patents, with Xienan Cheng

Automation and Trump, with Maria Petrova, Bledi Taska

Yildirim, P. , Yang. G.   “Informal Lending and Social Networks”