1. Competing by Restricting Choice: The Case of Search Platforms, (2016) with Hanna Halaburda, Mikolaj Jan Piskorski, forthcoming, Management Science

*Mention by Knowledge@Wharton 

2. Credit Scoring with Social Network Data (2016), Marketing Science, 35(2), 234-258,  with Yanhao Wei, Christophe Van den Bulte, Chris Dellarocas

Recipient of the Wharton Social Impact Initiative & Rodney L. White Center for Financial Research Research Grant

*Mention by Knowledge@Wharton, Yahoo Finance, Toronto Star

3.  Optimal Pricing for Group Buying with Network Effects (2016), with Jennifer Shang, G. Zhang, Int. Journal of Management Science, 63 (September), 69-82.

4. Hedging Customer Risk, (2014) Customer Needs and Solutions, 1(2), 105-116, with Chris Groening, Vikas Mittal, Pandu Tadikamalla

5. User-Generated Content and Bias in News Media (2013) Management Science, 59 (12), 2655 – 2666, with Esther Gal-Or, Tansev Geylani

*Mention by  Knowledge@Wharton

6. The Impact of Advertising on Media Bias, (2012) Journal of Marketing Research, XLIX, 92 – 99. with Esther Gal-Or, Tansev Geylani

*Mention by Knowledge@Wharton 

7. Distribution Network Redesign for Marketing Competitiveness, (2009) Journal of Marketing, 73 (2), 146-163, with J. Shang, P. Tadikamalla, V. Mittal, L. Brown


8. Conspicuous Consumption on the Long Tail: How can luxury brands benefit from counterfeits?, with Zhenqi Liu, Z. John Zhang (2016)

9. Designing Networks for Nudges: Using Social Conformity to Optimize Consumer Behavior, with Yanhao Wei and Joy Lu (2016)

10. Social Media and Political Donations: New Technology and Incumbency Advantage in the United States, with Maria Petrova and Ananya Sen (2016)

*Mention by Knowledge@Wharton 

11. Matching Pennies in the Campaign Trail: How does the Media shape Politicians’ Behavior?, with Camilo Garcia-Jimeno (2015)

12.  Clicks and Editorial Decisions: How does popularity shape online news coverage?  with Ananya Sen (revised version, 2016)

* Winner, Best Junior Paper Award, Royal Economic Society Meeting 2015

* Recipient of Mack Institute for Innovation Management & Zicklin Center Grant

13. Misrepresentation of Credence Goods and Channel Design (2015),  with Dinah Vernik- Cohen and Vikas Mittal

14.  Optimizing Online Promotion Planning: A Multi-Objective, Multi-Market, Multi-Period, with Jennifer Shang and Y. Jiang (revised version, 2016)

15. Rewarding the Few or the Many? An Investigation of the Impact of Rewards in Crowdsourcing Contests, with Reto Hofstetter and John Zhang (Revised version coming soon)


16. Women, Rails and Telegraphs: Information Spillovers and Collective Action, with Camilo Garcia Jimeno and Angel Iglesias Diaz

17. Microlending and Social Networks, with Geyu Yang

18. Information, Donations, and Intergenerational Mobility, with Ricardo Perez-Truglia, Maria Petrova, and Andrei Simonov

19. Designing Networks for Collective Good,  with Joy Lu, Max Wei and Szu-Chi Huang

20. Going Negative: Strategic Choice of Advertising Tone and Brand Competition, with Gorkem Bostanci and Kinshuk Jerath