Papers on SSRN, Google Scholar


** Women, Rails, and Telegraph: Information Spillovers and Collective Action, with Camilo Garcia-Jimeno and Angel Iglesias Diaz (R&R, American Economic Review)

Credit Scoring with Social Network Data  (2016) Wei, Y.,  Yildirim, P., Van den Bulte, C. Dellarocas, C., Marketing Science, 35(2), 234-258
Social Impact Initiative & White Center for Financial Research Grant, Mention by Knowledge@Wharton, Yahoo Finance, Toronto Star

“Optimal Network Design for Inducing Effort” with Christophe Van den Bulte, Yanhao Wei, Joy Lu, Quantitative Marketing & Economics (2020)

Distribution Network Redesign for Marketing Competitiveness, Shang, J., Yildirim, P., Mittal, V., Tadikamalla, P. (2009) Journal of Marketing, 73 (2), 146-163.

Media Economics & Impact of New Technology

User-Generated Content and Bias in News Media(2013) Yildirim, P., Gal-Or, E. Geylani, T.,  Management Science , 59 (12), 2655 – 2666.
Coverage by  Knowledge@Wharton

** The Impact of Advertising on Media Bias (2012) Gal-Or, E., Geylani, T., Yildirim, P., Journal of Marketing Research, XLIX, 92 – 99.
Mention by Knowledge@Wharton

** “Social Media and Political Donations: New Technology and Incumbency Advantage in the United States,” with Maria Petrova and Ananya Sen, forthcoming, Management Science
Mention by Knowledge@Wharton 

** “Clicks and Editorial Decisions: How does popularity shape online news coverage?”  with Ananya Sen Winner, Best Junior Paper Award, Royal Economic Society Meeting, Mack Institute for Innovation Management & Zicklin Center Grant

** “Strategic Automation and Decision Making”  with Mustafa Dogan and Alex Jacquillat


**Impact of Automation on Career Value and Support for Populist Politicians, with Maria Petrova, Bledi Taska, Gregor Schubert

Online Platform Strategy

Competing by Restricting Choice: The Case of Search Platforms (2018) Halaburda H., Piskorski, M., Yildirim, P., Management Science, 64(8), 3574–3594.

Coverage by Knowledge@Wharton 

** Comparative Advertising and Product Positioning, with Gorkem Bostanci and Kinshuk Jerath

Information Economics & Signaling

** “A Theory of Minimalist Luxury” with Jessie Liu, John Zhang

** Are Political and Charitable Giving Substitutes? Evidence from the United States, with Ricardo Perez-Truglia, Maria Petrova, and Andrei Simonov

** Optimizing online recurring promotions for dual-channel retailers: Segmented markets with multiple objectives (2018)  Jiang, Y. & Liu, Y. , Shang, J. & Yildirim, P. & Zhang, Q., European Journal of Operational Research,  267(2),  612-627.

** Optimal Pricing for Group Buying with Network Effects (2016)  Zhang, G., Shang, J., Yildirim, P., Int. J. of Management Science , 63 (September), 69-82.

Hedging Customer Risk, (2014) Groening, C., Yildirim, P.,  Mittal, V., Tadikamalla, P., Customer Needs and Solutions, 1(2), 105-116.

“Politics, Persuasion and Choice”  with
David Godes, Dina Mayzlin, Doug Chung, Chris Hydock, Richard Kotchmar, Claire Lim, Sarah Moshary, Neeru Paharia, Nils Wernerfelt, and Lingling Zhang


GDPR and Consumer Search, with Yu Zhao

Designing Networks for Collective Good,  with Joy Lu, Max Wei, and Szu-Chi Huang


Yildirim, P. , Yang. G.   “Informal Lending and Social Networks”

“Rewarding the Few or the Many? An Investigation of the Impact of Rewards in Crowdsourcing Contests” Hofstetter, R, Yildirim, P., Zhang, J.  

“Misrepresentation of Credence Goods and Channel Design,”  with Xienan Cheng,  Dinah Vernik-cohen, Vikas Mittal

**: Authors in alphabetical order