1. Halaburda H., Piskorski, M., Yildirim, P.  “Competing by Restricting Choice: The Case of Search Platforms,” (2017) forthcoming, Management Science

*Mention by Knowledge@Wharton 

2. Wei, Y.†, Yildirim, P., Van den Bulte, C. Dellarocas, C. “Credit Scoring with Social Network Data,” (2016), Marketing Science, 35(2), 234-258 

Social Impact Initiative & White Center for Financial Research Grant

*Mention by Knowledge@Wharton, Yahoo Finance, Toronto Star

3.  Zhang, G., Shang, J., Yildirim, P. “Optimal Pricing for Group Buying with Network Effects,” (2016)  Int. Journal of Management Science, 63 (September), 69-82.

4. Groening, C., Yildirim, P.,  Mittal, V. , Tadikamalla, P. “Hedging Customer Risk,” (2014) Customer Needs and Solutions, 1(2), 105-116.

5. Yildirim, P., Gal-Or, E. Geylani, T.  “User-Generated Content and Bias in News Media (2013) Management Science, 59 (12), 2655 – 2666.

*Mention by  Knowledge@Wharton

6. Gal-Or, E., Geylani, T. , Yildirim, P. **  “The Impact of Advertising on Media Bias,” (2012) Journal of Marketing Research, XLIX, 92 – 99.

*Mention by Knowledge@Wharton 

7. Shang, J., Yildirim, P., Mittal, V., Tadikamalla, P.  “Distribution Network Redesign for Marketing Competitiveness,” (2009) Journal of Marketing, 73 (2), 146-163.

8. Jiang, Y., Shang, J. Yildirim, P. **  “Optimizing Online Promotion Planning: A Multi-Objective, Multi-Market, Multi-Period,” Forthcoming, European J. of Operations Research


9. Petrova, M., Sen, A.†, Yildirim, P. ** “Social Media and Political Donations: New Technology and Incumbency Advantage in the United States,”  (R&R, Management Science)

*Mention by Knowledge@Wharton 

10. Yildirim, P. , Liu, Z†, Zhang, J. “Conspicuous Consumption on the Long Tail: How can luxury brands benefit from counterfeits?”

11. Yildirim, P., Wei, Y.†,  Van den Bulte, C, Lu, T. “Optimal Network Design for Inducing Effort” (Under Review)

12. Garcia- Jimeno, C., Yildirim, P.  “Matching Pennies in the Campaign Trail: How does the Media shape Politicians’ Behavior? (Under Review)

13. Sen, A.†, Yildirim P. “Clicks and Editorial Decisions: How does popularity shape online news coverage?”   (Under Review)

* Winner, Best Junior Paper Award, Royal Economic Society Meeting 

* Mack Institute for Innovation Management & Zicklin Center Grant

14. Cohen, D., Yildirim, P. , Mittal, V.  “Misrepresentation of Credence Goods and Channel Design,” (Resubmission requested by Journal of Marketing Research)

15. Hofstetter, R, Yildirim, P. , Zhang, J. ** “Rewarding the Few or the Many? An Investigation of the Impact of Rewards in Crowdsourcing Contests,” (Resubmission requested by Journal of Marketing Research)

16. Yildirim, P. , Yang. G.   “Informal Lending and Social Networks,” (Under review)

17. Dogan, M. , Yildirim, P.   “Men vs. Machine: When is Automation Inferior to Human Labor?”  (Under Review)


18. Women, Rails, and Telegraph: Information Spillovers and Collective Action, with Camilo Garcia Jimeno and Angel Iglesias Diaz

19. Spatial Mismatch in Labor Market and Automation, with Hanming Fang

20. Information, Donations, and Intergenerational Mobility, with Ricardo Perez-Truglia, Maria Petrova, and Andrei Simonov

21. Designing Networks for Collective Good,  with Joy Lu, Max Wei, and Szu-Chi Huang

22. Strategic Choice of Advertising Tone and Brand Competition, with Gorkem Bostanci and Kinshuk Jerath

23. How Automation Changes Decision Makers, with Mustafa Dogan

24. Information Sharing to Deter Entry: The Case of Open Patents, with Xienan Cheng

** Authors in alphabetical order
†   Coauthor was a doctoral student when the project was initiated