Papers on SSRN, Google Scholar


** Women, Rails, and Telegraph: Information Spillovers and Collective Action, with Camilo Garcia-Jimeno and Angel Iglesias Diaz (R&R, American Economic Review)

Credit Scoring with Social Network Data  (2016) Wei, Y.,  Yildirim, P., Van den Bulte, C. Dellarocas, C., Marketing Science, 35(2), 234-258
Social Impact Initiative & White Center for Financial Research Grant, Mention by Knowledge@Wharton, Yahoo Finance, Toronto Star

Social network design for inducing effort (2020) P Yildirim, Y Wei, C Van den Bulte, J Lu Quantitative Marketing and Economics, 1-37.

Distribution Network Redesign for Marketing Competitiveness, Shang, J., Yildirim, P., Mittal, V., Tadikamalla, P. (2009) Journal of Marketing, 73 (2), 146-163.

Media Economics & Impact of New Technology

** “Social Media and Political Donations: New Technology and Incumbency Advantage in the United States,” with Maria Petrova and Ananya Sen, forthcoming, Management Science (2021)
Coverage by Knowledge@Wharton 

User-Generated Content and Bias in News Media (2013) Yildirim, P., Gal-Or, E. Geylani, T.,  Management Science , 59 (12), 2655 – 2666.
Coverage by  Knowledge@Wharton

** The Impact of Advertising on Media Bias (2012) Gal-Or, E., Geylani, T., Yildirim, P., Journal of Marketing Research, XLIX, 92 – 99.
Mention by Knowledge@Wharton

** Matching Pennies in the Campaign Trail: How does the Media shape Politicians’ Behavior? with Camilo Garcia-Jimeno

** Clicks and Editorial Decisions: How does popularity shape online news coverage?  with Ananya Sen Winner, Best Junior Paper Award, Royal Economic Society Meeting, Mack Institute for Innovation Management & Zicklin Center Grant

** Strategic Automation and Decision Making with Mustafa Dogan and Alex Jacquillat

Men vs. Machine: When is Automation Inferior to Human Labor?  with Mustafa Dogan

Social Media, Content Moderation, and Technology with Yi Liu, Yildirim, John Zhang (2020)

Competition, Politics, & Social Media with BTK Leung, P Yildirim (2020)

Online Platform Strategy & Advertising

Competing by Restricting Choice: The Case of Search Platforms (2018) Halaburda H., Piskorski, M., Yildirim, P., Management Science, 64(8), 3574–3594. Coverage by Knowledge@Wharton 

“Customer Preferences and Firm Technology Choice,”  with Yi Lu, John Zhang (2020)

** Comparative Advertising and Product Positioning, with Gorkem Bostanci and Kinshuk Jerath (2020)

** “A Theory of Minimalist Luxury” with Jessie Liu, John Zhang (2020)

** Optimal Pricing for Group Buying with Network Effects (2016)  Zhang, G., Shang, J., Yildirim, P., Int. J. of Management Science, 63 (September), 69-82.

Information Economics & Signaling

** “Conspicuous Consumption on the Long Tail: How can luxury brands benefit from counterfeits?” with John Zhang and Jessie Liu

** Are Political and Charitable Giving Substitutes? Evidence from the United States, with Ricardo Perez-Truglia, Maria Petrova, and Andrei Simonov

** Optimizing online recurring promotions for dual-channel retailers: Segmented markets with multiple objectives (2018) Jiang, Y. & Liu, Y. , Shang, J. & Yildirim, P. & Zhang, Q., European Journal of Operational Research,  267(2),  612-627.

Hedging Customer Risk, (2014) Groening, C., Yildirim, P.,  Mittal, V., Tadikamalla, P., Customer Needs and Solutions, 1(2), 105-116.


Impact of Automation on Career Value and Support for Populist Politicians, with Maria Petrova, Bledi Taska, Gregor Schubert

GDPR and Consumer Search, with Yu Zhao and Pradeep Chintagunta

Designing Networks for Collective Good,  with Joy Lu, Max Wei, and Szu-Chi Huang

How do communities break? with Martina Pocchiari, Abdullah Almaatouq

**: Authors in alphabetical order