Applied theory does not get the credit it deserves. Here is a list of (some of) the amazing applied theory scholars in marketing you should get to know (many of them also do empirical work). Next time someone says theory is small…
This page is always in work-in-progress status, and is very much bounded by memory! Please remind me the names I am forgetting.
Wilfred Amaldoss
Yakov Bart
Ron Berman
Jeff Cai
Yuxin Chen
Ann Coughlan
Tony Cui
Preyas Desai
Anthony Dukes
Amir Fazli
Esther Gal-Or
Pedro Gardete
Tansev Geylani
Dave Godes
Liang Guo
Ganesh Iyer
Sanjay Jain
Kinshuk Jerath
Baojun Jiang
Yogesh Joshi
Yuichiro Kamada
Zsolt Katona
Tony Ke
Oded Koeningsberg
Dmitri Kuksov
Krista Li
Jessie Liu
Yi Liu
Vijay Mahajan
Dina Mayzlin
Jeanine Miklos-Thal
Eitan Muller
Fei Long
Chakravarti Narasimhan
Aniko Oery
Elie Ofek
Debu Prohit
Jagmohan Raju
Ram Rao
Olivier Rubel
Miklos Sarvary
Amin Sayedi
Roni Shachar
Greg Shaffer
Mengze Shi
Jiwoong Shin
Woochel Shin
Steve Shugan
Jeff Shulman
Duncan Simester
Kannan Srinivasan
David Soberman
Upender Subramanian
Monic Sun
Jeanine Miklos-Thal
Ozge Turut
Rajiv Tyagi
R. Venkatesh
Miguel Villas-Boas
Rob Waiser
Luc Wathieu
Yanhao Wei
Berger Wernerfelt
Pinar Yildirim
Robert Zeithammer
Z. John Zhang
Juanjuan Zhang
Bobby Zhou
Yi Zhu