PINAR YILDIRIM

Associate Professor of Marketing

Associate Professor of Economics

The Wharton School

University of Pennsylvania

National Bureau of Economic Research 

Pinar Yildirim is Associate Professor of Marketing at the Wharton School (with tenure) and Associate Professor at the Penn Department of Economics, a Faculty Fellow at the National Bureau of Economic Research, affiliated faculty at Applied Mathematics and Computer Science program at Penn, Senior Fellow at the Center for Technology and Innovation at the University of Pennsylvania Law School, and a Senior Fellow at the Leonard Davis Institute at the University of Pennsylvania.

Pinar’s research areas are technology, media, and information economics. She focuses on applied theory and applied economics of online platforms, advertising, networks, media, and politics. Her research appeared in leading economics, management, marketing journals including the American Economic Review, Marketing Science, Journal of Marketing Research, Management Science, and Journal of Marketing. She authored chapters in two books in addition to articles for the Brookings Institute and the Wall Street Journal. She has received various grants and honors including, The Marketing Science Institute’s Scholar and the Young Scholar Awards, Seenu Srinivasan Young Scholar Award in Quantitative Methodology and the Erin Anderson Award for Emerging Mentor and Scholar. Her research has been covered in media outlets such as CNN, Wall Street Journal, New York Times, Washington Post, NPR, Forbes, Politico, Vox, San Francisco Chronicle among others.  She served as an Associate Editor for Marketing Science and also served on the boards of Marketing Science and Journal of Marketing Research. Pinar earned her doctoral degree in Marketing at Pitt and she teaches within the Wharton Executive Education, Executive MBA, full-time MBA, and undergraduate programs. She has been a frequent contributor to Knowledge@Wharton and Wharton Business Radio.

Areas of Research: Information and media economics, digitization & social networks, industrial organization, applied theory.

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