• At Searle Center, Northwestern Law


Associate Professor of Marketing

Associate Professor of Economics (Secondary Appointment)

Wharton School

University of Pennsylvania

NBER Faculty Research Fellow 

Pinar Yildirim is Associate Professor of Marketing at the Wharton School, Associate Professor by courtesy at the Penn Department of Economics, NBER Faculty Fellow, and Senior Fellow at the Center for Technology and Innovation at the University of Pennsylvania Law School and a Senior Fellow at the Leonard Davis Institute at the University of Pennsylvania.

Pinar’s research areas are technology, media and information economics. She focuses on applied theory and applied economics of online platforms, advertising, networks, media, and politics. Her research appeared in leading management, marketing journals including Marketing Science, Journal of Marketing Research, Management Science, and Journal of Marketing. She has received numerous grants and honors from institutions like the NET Institute, Royal Economic Society, Marketing Science Institute Young Scholar Award, Seenu Srinivasan Young Scholar Award in Quantitative Methodology and the Erin Anderson Award for Emerging Mentor and Scholar. Her research has been covered by numerous media outlets such as NPR, Forbes, Politico, Vox, San Francisco Chronicle.  She is on the Editorial Board of Marketing Science and Journal of Marketing Research, two leading academic journals of marketing.

Pinar collaborates with a number of large and small firms for her research. She holds a PhD degree in Marketing and Business Economics and another PhD degree in Industrial Engineering, both from the University of Pittsburgh.

She is teaching within the Wharton Executive Education, MBA, and undergraduate programs and is a frequent contributor to Knowledge@Wharton and Wharton Business Radio.

Areas of Research: Information and media economics, digitization & social networks, industrial organization, applied theory

Other Affiliations:

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— Johann Wolfgang v. Goethe

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