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Assistant Professor of Marketing

Wharton School of the University of Pennsylvania 

Pinar Yildirim is Assistant Professor of Marketing at the Wharton School and Senior Fellow at the Leonard Davis Institute at the University of Pennsylvania.

Pinar’s research areas are technology, media and information economics. She focuses on applied theory and applied economics of online platforms, advertising, networks, media, and politics. Her research appeared in top management and marketing journals including Marketing Science, Journal of Marketing Research, Management Science, and Journal of Marketing. She has received numerous grants and honors from institutions like the NET Institute, Royal Economic Society, and recently received the Marketing Science Institute Young Scholar award and the Seenu Srinivasan Young Scholar Award in Quantitative Methodology. Her research has been covered by numerous media outlets such as NPR, Forbes, Politico, Vox, San Francisco Chronicle.  She is on the Editorial Board of Marketing Science, the leading academic journal in marketing.

Pinar collaborates with a number of large and small firms for her research. She holds a PhD degree in Marketing and Business Economics and another PhD degree in Industrial Engineering, both from the University of Pittsburgh.

She is teaching within the Wharton Executive Education, MBA, and undergraduate programs and is a frequent contributor for Knowledge@Wharton and Wharton Business Radio.

Areas of Research: Information and media economics, digitization & social networks, industrial organization, applied theory

Penn Leonard Davis Institute (Senior Fellow)
Wharton Public Policy Initiative (Faculty)
Wharton Entrepreneurship Initiative (Faculty)
Wharton Social Impact Initiative (Faculty)






Was man tief in seinem Herzen besitzt, kann man nicht durch den Tod verlieren.

— Johann Wolfgang v. Goethe


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