• At Searle Center, Northwestern Law


Associate Professor of Marketing

Associate Prof. of Economics

Wharton School

University of Pennsylvania

NBER Faculty Research Fellow 

Pinar Yildirim is Associate Professor of Marketing at the Wharton School, Associate Professor by courtesy at the Penn Department of Economics, NBER Faculty Fellow, Senior Fellow at the Center for Technology and Innovation at the University of Pennsylvania Law School, and Senior Fellow at the Leonard Davis Institute at the University of Pennsylvania.

Pinar’s research areas are technology, media, and information economics. She focuses on applied theory and applied economics of online platforms, advertising, networks, media, and politics. Her research appeared in leading management, marketing journals including Marketing Science, Journal of Marketing Research, Management Science, and Journal of Marketing. She has received numerous grants and honors including, Marketing Science Institute Scholar, and earlier the Young Scholar, Awards, Seenu Srinivasan Young Scholar Award in Quantitative Methodology and the Erin Anderson Award for Emerging Mentor and Scholar. Her research has been covered by numerous media outlets such as CNN, Wall Street Journal, New York Times, Washington Post, NPR, Forbes, Politico, Vox, San Francisco Chronicle among others. ¬†She is on the Editorial Board of Marketing Science and Journal of Marketing Research, two leading academic journals of marketing.

Pinar collaborates with a number of large and small firms for her research. She holds a PhD degree in Marketing and Business Economics and another PhD degree in Industrial Engineering, both from the University of Pittsburgh.

She is teaching within the Wharton Executive Education, MBA, and undergraduate programs and is a frequent contributor to Knowledge@Wharton and Wharton Business Radio.

Areas of Research: Information and media economics, digitization & social networks, industrial organization, applied theory.

Current Affiliations:

Center for Technology and Innovation, Penn Law School (Affiliated Faculty)

Leonard Davis Institute (Senior Fellow)

Wharton Public Policy Initiative (Faculty)

Wharton Entrepreneurship Initiative (Faculty)

Wharton Social Impact Initiative (Faculty)

Working with me: I am always looking for motivated economics and engineering PhD students and postdocs from top programs to work with me on various projects. Please send an email to pyild@wharton.upenn.edu with your CV and research examples if you are interested.




Was man tief in seinem Herzen besitzt, kann man nicht durch den Tod verlieren.
— Johann Wolfgang v. Goethe

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